Why All Music Artists Need to Be on Tik-Tok

June 27, 2022

Tik-Tok has become widely successful seemingly overnight and has risen to the top of social media consumption. With its ease of accessibility and the swipe of a finger to flip through content like never before, it has become the epicenter of trends and what’s popping off in culture. What separates Tik-Tok from other social media platforms is its incorporation of music.

Music has become a driving force of why Tik-Tok has become so popular. It is as swipe-able as Instagram but the way it relies on music brings a connection that no other app can bring to the table. Tik-Tok has been making a steady increase in popularity and has overtaken the likes of Twitter and Snapchat in active users. Tik-Tok has created the best possible space for aspiring artists to further their careers.

Gone are the days of mixtapes, CD’s and going to the record store. Streaming, streaming and more streaming is where it is at. Think of Tik-Tok as one big promotional tool, to get people to notice you and your music. While Tik-Tok may not be all about the music, it is in practically every Tik-Tok video, in the background that sets the backdrop of the video. More care and attention go into the picking of a song that goes along with the video. 

Now you may be saying to yourself that you aren’t a Tik-Tok enthusiast, and you just make music and whoever listens to it listens to it. No matter if you care for Tik-Tok or not, that is not the issue. The issue is that everyone else is using Tik-Tok, people are getting noticed left and right and you are left behind just because you don’t like the app? Don’t let that be the reason why you are having trouble furthering your life-long dream of becoming an artist.

Lil Nas X is now one of the most popular artists out there right now. It wasn’t always like this for the two-time Grammy award winning artist. Thanks to Tik-Tok the song “Old Town Road”, a song that he released on Soundcloud, went viral. People not only started using it as a background for videos but started making dances and formulating videos centered around the genre breaking song.

Tik-Tok is what you make of it. You may not break out like Lil Nas X, but there is always a chance. Plus, there is more to it than just hoping and waiting for your song to blow up. Sure, chances are that it won’t happen but the process of having a presence on Tik-Tok, and releasing music on there, interacting with the influx of fans that you get can only help build and grow your fanbase. That is what it’s all about, it is a tool to help connect others to your music and help them connect that same music with others as well.

At the end of the day, what you do with your music and how you put it out is your doing. The biggest tool there is in furthering a music career is waiting to be used. All you have to do is put yourself out there. Sure, it may not happen overnight, but keep planting that seed of staying consistent and connected and good things will happen.

If most of the world is on Tik-Tok, doesn’t the world deserve to hear your music? This is the best chance currently of getting your music out there for the world to hear and love. If you have more questions on what to do when you’re on Tik-Tok and where to go from there, look out for our next post, “Navigating the Waters”.

NCU’s Writing for Media class recognizes the importance of Tik-Tok on the music industry.