VSCO Girls

VSCO Girls

Cliche, passing trend, or world savers

A new stereotype has arisen in popular culture. A trend that blows tide pods and the area 51 raid out of the water. You may have picked up on buzzings around campus and in your neighborhood about a new type of girl. Girls wearing baggy shirts, covered head to toe in scrunchies who say sksksksksksksksk while flaunting their hydro flasks and reusable turtle-saving straws. These girls are artsy, individual world-changers, environment-savers, and influencers. These girls … are VSCO girls.

VSCO is a video and photo editing app that allows people  to personalize and beautify their digital art. Both amateurs and professional photographers alike can use it. It can be used simply for editing, but is also a social media platform where edited art can be shared; put into the world free and unjudged. 

“I feel like VSCO started as a kind of covert way to post artsy things, but now it’s just a bunch of 13-year-old girls who want to use photoshop and no one really pays attention to them,” Bridgett Boeke a Senior Marketing major said. This is one opinion about VSCO girls— a skepticism of their ability to actually make change in the world. Bridgett uses VSCO for casual editing but also for her business, Khana Panties. Whether or not one chooses to live out the life of a VSCO girl, the app itself is a practical digital editing tool.

VSCO girls are all about aesthetics. Their theme, or color pallet on VSCO and other social media platforms is very important to them. All the little collectable details of life are important to them as well. You will often see sticker collections, friendship bracelets, pins, scrunchies, photos, plants, and other activities on their feeds. They like to live out their hobbies. They’re real, in the moment, making a difference where they’re at.

Some people may use the term “VSCO girl” in an insulting or derogatory way. Those who fit the stereotype don’t often like to be categorized or grouped in with the “other girls” despite the pervasiveness of this stereotype. VSCO girls have nothing to be ashamed of; there’s 

nothing wrong with throwing out art and positive vibes into society—their behaviors and values only contribute to making the world a better place. Their individualistic, inclusive mindset is one we can all learn from.

These are the girls taking action. They play their part in standing up against pollution and environmental neglect by being conscious of their own waste and life-style choices. These are the girls who will save the planet—or so they claim—one small step at a time.