Enrollment momentum building for future at North Central
Effective Nov. 17, Dee McDonald stepped down from the Chief Enrollment Officer position at North Central. McDonald had a clear plan of action to execute during his time in this role since arriving in Feb. 2016.
Solidifying best practices within the enrollment office was a primary goal as well as creating efficiency and focus within enrollment. McDonald oversaw several offices on campus and worked with them to accomplish these goals including admissions, financial aid, marketing, multicultural and community engagement and university database administration.
“Another goal was to turn the ship,” McDonald said. “That was accomplished this year, but it was accomplished by implementing [best practices and efficiency]. We wanted to get enrollment in a positive direction where enrollment actually ticked back up.”
McDonald credits past leadership for decisions made that have now set North Central up for continued future growth in the area of enrollment.
“It takes a long time to make a change from a Bible college over to a comprehensive liberal arts university,” McDonald said. “Higher education moves very slowly, unfortunately. A new president with new energy certainly helps. Now the time is right and the opportunity is right in front of us.”
McDonald emphasized the importance of building brand awareness for North Central starting with the Twin Cities including ensuring there is a need for adequate signage on campus so people know they are at North Central when walking or driving through the area.
McDonald and his family relocated to Southeastern University in Lakeland, Florida in late November. He will be overseeing the process of building a graduate school at the university.
Andrew Denton, vice president of university relations, announced Michael Price, MBA, as the new chief enrollment officer in a notice to the North Central community on November 27. Price assumes the position on Dec. 4.