‘One Accord’ name converged to ‘Worship Live’ to quell confusion

Home News ‘One Accord’ name converged to ‘Worship Live’ to quell confusion
‘One Accord’ name converged to ‘Worship Live’ to quell confusion

North Central’s traveling worship teams have merged under the name of Worship Live, saying goodbye to One Accord. This is an effort to create a unified worship team representing North Central to churches and youth camps. This change will take effect in the summer of 2017.

One Accord Featured Image
One Accord has recorded many studio albums over the years, but will now focus on touring and live music recording under the single brand, Worship Live.

“In an effort to maximize the marketing and overall awareness of the worship recordings from NCU under the name Worship Live, we are changing the name of all our traveling worship teams to Worship Live,” the letter said.

The music department hopes to see this change prevent confusion to churches and organizations outside of North Central from the presumption that there is a difference in quality of the One Accord worship team and Worship Live. Larry Bach, dean of the College of Fine Arts, is foreseeing this change after much consideration with the administration.

“It’s very hard to explain to people what One Accord is and what Worship Live is,” Bach said, “To the outside it’s confusing and they think that if they’re getting Worship Live, they are getting our baby team.”

Bach is hoping to make it clear to those outside of North Central that both worship teams are top-notch and equally skilled. He says it is very difficult to perceive a difference between the quality of both One Accord and Worship Live.

The music department at North Central has acted somewhat as a major marketing arm for the university over the years. Traveling worship teams have been a great way for North Central to become known and represented in different parts of the country.

“We give you a little bit of the life of North Central, and it’s really great.” Bach said.

Jon Nelson, a senior guitarist for One Accord, understands the reasons for the change. However, when the news was shared to the team, Nelson was somewhat disappointed.

“I was frustrated when I found out that we couldn’t do a recording,” Nelson said. “We spent quite a bit of time on songs.”

The team was working on songs for the next One Accord album. The work that was put into these will not be wasted as they will be prepared for the next Worship Live album recording in 2019.

There is now a focus on professionally creating music that is easily accessible to a large audience where people can listen via music streaming services such as Spotify.

“People coming in for events isn’t as popular as it was 20 years ago.” Nelson said. “The times have changed.”

One Accord was originally created by Bach to perform concerts at churches and youth camps. The team would tour during the summer and one semester in a given year. According to Bach, One Accord albums of ten to twelve songs were recorded from around 1987 to 2010.

“One Accord was the big recording that North Central did every year,” Bach said. “Worship Live from 2000 to 2007 also did a recording every year.”

For years, both worship teams had different functions: the One Accord team would perform concerts and Worship Live would perform worship. In today’s Christian music industry, there is less of a demand from churches for concerts to be performed.

“The world outside, for us, has changed so dramatically,” Bach said. “What people do want, is a worship team.”

In the past, churches would give One Accord a significant amount of time to perform during a service. It is more difficult in today’s church where services are very timed out to fit within a planned schedule.

Bach makes it clear that this change has nothing to do with this year’s team. He met with One Accord during the fall semester to discuss the change. The two teams have blended their purposes and are receiving identical training.

A letter was sent out to district youth directors announcing and explaining the change. It indicates the change is being made with the intention of magnifying the worship recordings that North Central produces.

“In an effort to maximize the marketing and overall awareness of the worship recordings from NCU under the name Worship Live, we are changing the name of all our traveling worship teams to Worship Live,” the letter said.

The success of Worship Live’s 2015 album is helping propel North Central’s efforts to promote the name Worship Live as it continues to represent the university. One Accord and Worship Live are both booked for eight weeks the summer of 2017.

“In an effort to maximize the marketing and overall awareness of the worship recordings from NCU under the name Worship Live, we are changing the name of all our traveling worship teams to Worship Live,” the letter said.

The music department hopes to see this change prevent confusion to churches and organizations outside of North Central from the presumption that there is a difference in quality of the One Accord worship team and Worship Live. Larry Bach, dean of the College of Fine Arts, is foreseeing this change after much consideration with the administration.

“It’s very hard to explain to people what One Accord is and what Worship Live is,” Bach said, “To the outside it’s confusing and they think that if they’re getting Worship Live, they are getting our baby team.”

Bach is hoping to make it clear to those outside of North Central that both worship teams are top-notch and equally skilled. He says it is very difficult to perceive a difference between the quality of both One Accord and Worship Live.

The music department at North Central has acted somewhat as a major marketing arm for the university over the years. Traveling worship teams have been a great way for North Central to become known and represented in different parts of the country.

“We give you a little bit of the life of North Central, and it’s really great.” Bach said.

Jon Nelson, a senior guitarist for One Accord, understands the reasons for the change. However, when the news was shared to the team, Nelson was somewhat disappointed.

“I was frustrated when I found out that we couldn’t do a recording,” Nelson said. “We spent quite a bit of time on songs.”
The team was working on songs for the next One Accord album. The work that was put into these will not be wasted as they will be prepared for the next Worship Live album recording in 2019.

There is now a focus on professionally creating music that is easily accessible to a large audience where people can listen via music streaming services such as Spotify.

“People coming in for events isn’t as popular as it was 20 years ago.” Nelson said. “The times have changed.”

One Accord was originally created by Bach to perform concerts at churches and youth camps. The team would tour during the summer and one semester in a given year. According to Bach, One Accord albums of ten to twelve songs were recorded from around 1987 to 2010.

“One Accord was the big recording that North Central did every year,” Bach said. “Worship Live from 2000 to 2007 also did a recording every year.”

For years, both worship teams had different functions: the One Accord team would perform concerts and Worship Live would perform worship. In today’s Christian music industry, there is less of a demand from churches for concerts to be performed.

“The world outside, for us, has changed so dramatically,” Bach said. “What people do want, is a worship team.”

In the past, churches would give One Accord a significant amount of time to perform during a service. It is more difficult in today’s church where services are very timed out to fit within a planned schedule.

Bach makes it clear that this change has nothing to do with this year’s team. He met with One Accord during the fall semester to discuss the change. The two teams have blended their purposes and are receiving identical training.

A letter was sent out to district youth directors announcing and explaining the change. It indicates the change is being made with the intention of magnifying the worship recordings that North Central produces.

“In an effort to maximize the marketing and overall awareness of the worship recordings from NCU under the name Worship Live, we are changing the name of all our traveling worship teams to Worship Live,” the letter said.

The success of Worship Live’s 2015 album is helping propel North Central’s efforts to promote the name Worship Live as it continues to represent the university. One Accord and Worship Live are both booked for eight weeks the summer of 2017.